Contributed to the creation of Newport Platinum. A less than full flavor line extension to the Newport cigarette line.
Along with a line extension we also updated the existing packaging with limited artwork to revitalize brand image and bring millennial awareness to traditional offerings.
After conducting qualitative & quantitative studies, we linked our promotions into the activities that most interested our consumer base.
THE LOUNGE
One of my primary responsibilities was stewardship of our digital platforms. The Lounge was Newport's first and only equity focused website for our consumers. The goal was millennial awareness and bridging promotional campaigns with consumer based content.
WEB
MOBILE
Collaborated with 3rd party creative company.
Content is developed adhering to brand guidelines and completed in sprints.
The result is a rolling schedule of original content released exclusively to Newport customers on The Lounge.
AUTHENTIC STORYTELLING
Updated look and language focused around brand story.
THE CRYSTAL COMPENDIUM
Jobsmart Career Guide is an employment resource aimed at giving the reader a better glimpse into the future of the job market. Using trends and Government data, we help to take the guess work out of an uncertain employment landscape.
I created this book entirely using:
- CANVA
- PHOTOSHOP
Using my newly acquired UX design certification, I plan to create a digital platform that can provide real time job data and those who need help planning their professional future.
Download or preview a sample of my resource
THE CRYSTAL COMPENDIUM
I created a resource that teaches the reader about the crystal and mineral kingdom through simple word search exercises.
I conceptualized and designed all elements of this book using:
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- PHOTOSHOP
- PROCREATE
- CANVA
AVAILABLE ON AMAZON
4BENJI
Designed and engineered project "4Benji" by Khalil George. An EP in memoriam of Ben Wilson, a slain high school basketball star that was featured in ESPN's 30-for-30 documentary series.
- PHOTOSHOP
- PROCREATE
- CANVA
- iMOVIE
- GARAGEBAND
- PROTOOLS
I conceptualized and created the cover and audio content using:
AVAILABLE ON SOUNDCLOUD & YOUTUBE
GEN ONE - PILOT SCRIPT
GEN ONE is my first attempt at writing a script for an animated series! The plot features the story of three, 1st generation Americans working corporate in pre-covid Bridgeport. The plot centers around Delroy (or Del) and his recent adjustment to corporate life in Bridgeport.
I created the script and designed the cover using:
- SLUGLINE
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- PROCREATE
- PHOTOSHOP
- CANVA