stuff my pockets
A mobile app for an upscale food truck serving one of a kind Jamaican infused food items.
The goal
Stuff My Pockets is designed to not only present an upscale take on a staple caribbean street food, but we also want to offer solutions that can optimize order time for those on tight schedules.
The PROBLEM
Many food trucks offer mostly the same things, further, many do not have multiple ways in which to order ahead or online. Customers often have to wait on lines in order to served.
TARGET AUDIENCE
Ages 18+
MY ROLE
Lead UX designer & Project Manager
KEY CHALLENGES
ACCESSIBILITY
Food truck apps are not equipped with any assistive technologies
TIME
Working adults have little time to spend during their lunch hour
ORDER OPTIONS
Not just in terms of menu items, but in ways people can order (pickup/delivery).
RESEARCH SUMMARY
I conducted a competitive audit in order to get a better idea of how to make our product stand out in the marketplace. I conducted interviews and created empathy maps in order to identify user needs. Our research centered around working age professionals in that area.
Our initial assumptions regarding the need for delivery options were confirmed in the response. There was also an appreciation for variety in the way they went about ordering.
design concepts
WIREFRAMES
USER TESTING RESULTS
A usability study was conducted with a control group of people using the "Patty Patty" lo-fi prototype. Testing was in person and performed by myself. Coming out of the study I was able to glean a few insights regarding the app.
01 customers want tracking options
- 60% of participants wish there were a way to track orders.
- The same issue came up for those who want delivery or pick up
options.
02 customers want a clearer cta
- 20% of participants wished there were a clearer menu CTA.
- In cases where it was not expressly stated, there was still hesitation
on navigating to the menu section.
03 customers want a "pay with cash" option
- 20% of participants wanted a way to pay with cash.
- This was something that was only an issue for those picking up their order.
- Could present operations issues if the customer places a pickup
order and does not come to pick it up.
HI-FI PROTOYPE
Taking the insights received from the prototype, we were able to create s 2nd round of more refined mockups, detailing to the user what the experience would be for those ordering using the app.
P1 REVISIONS
01 tracking options
We created additional screens to give the consumer more information post purchase.
02 clearer MENU cta
For clarity, we have provided a dedicated menu button for consumers.
POTENTIAL RECOMMENDATIONS
01
Another round of studies to see if the changes are suitable for the audience.
02
Additional usability studies with emphasis on accessibility functionality.
CONCLUSION
impact
This app really takes the capability of what this idea can be and conceptualizes it in a way that is simple and makes for an effective tool towards ultimately netting a food truck company more revenue over time.
what i learned
Sometimes it’s the simple implementations on an operational level that can really give you the edge over competition in an industry that many would think is controlled strictly by size or taste.