stuff my pockets
A mobile app for an upscale food truck serving one of a kind Jamaican infused food items.
The PROBLEM
While many of the people may be interested in the app, we leave many potential customers on the table by not offering an ordering experience via web.
MY ROLE
Lead UX designer & Project Manager
The goal
Designing a desktop and mobile web version of the app in order to reach a wider audience of potential customers.
TARGET AUDIENCE
Ages 18+
KEY CHALLENGES
Creating a web version of this app did not present new challenges as to the purpose of the business or the strategy behind bringing to market. What this exercise highlighted was the additional steps taken to bring the app experience to a wider audience.
ACCESSIBILITY
Food truck apps are not equipped with any assistive technologies
TIME
Working adults have little time to spend during their lunch hour
ORDER OPTIONS
Not just in terms of menu items, but in ways people can order (pickup/delivery).
RESEARCH SUMMARY
I conducted a competitive audit in order to get a better idea of how to make our product stand out in the marketplace. I conducted interviews and created empathy maps in order to identify user needs. Our research centered around working age professionals in that area.
Our initial assumptions regarding the need for delivery options were confirmed in the response. There was also an appreciation for variety in the way they went about ordering.
design concepts
website WIREFRAMES
USER TESTING RECAP
A usability study was conducted with a control group of people using the "Patty Patty" lo-fi prototype. Testing was in person and performed by myself. Coming out of the study I was able to glean a few insights regarding the app.
01 customers want tracking options
- 60% of participants wish there were a way to track orders.
- The same issue came up for those who want delivery or pick up
options.
02 customers want a clearer cta
- 20% of participants wished there were a clearer menu CTA.
- In cases where it was not expressly stated, there was still hesitation
on navigating to the menu section.
03 customers want a "pay with cash" option
- 20% of participants wanted a way to pay with cash.
- This was something that was only an issue for those picking up their order.
- Could present operations issues if the customer places a pickup
order and does not come to pick it up.
HI-FI PROTOYPE
Having completed a working version of the app that has been optimized via usability studies, the main purpose of this layout was to create a responsive web version of the app in order to reach a wider demographic of people.
P1 REVISIONS
LAYOUT OPTIMIZATION
With the web versions, I was able to optimize the layout for both mobile and desktop. Where permissible, I adjust the layout to shorten the length of the screen.
POTENTIAL RECOMMENDATIONS
01
Another round of studies to see if the changes are suitable for the audience.
02
Additional usability studies with emphasis on accessibility functionality.
CONCLUSION
impact
This app really takes the capability of what this idea can be and conceptualizes it in a way that is simple and makes for an effective tool towards ultimately netting a food truck company more revenue over time.
what i learned
Sometimes it’s the simple implementations on an operational level that can really give you the edge over competition in an industry that many would think is controlled strictly by size or taste.